| Information
About You |
| First Name: |
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| Last Name: |
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| Zip code: |
|
| Email address: |
|
| Sex: |
Male
Female |
| Age Group: |
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
over 75 |
| Yearly Income: |
Under $25,000
$26 - 50,000
$51 - 100,000
Over $100,000 |
| Education: |
High School
College
Graduate/Professional School |
| You in the Garden |
| What type of gardening do you or any other member of your household like to do?
(Check all that apply)
|
Flower Gardening
Rose Gardening
Vegetable Gardening
Annual Gardening
Perennial Gardening
Drought-Tolerance
Houseplants
|
| How long have you been gardening? |
Less than 1 year
1 - 5 years
6 - 10 years
More than 10 years |
| Garden Products |
| Which of the following lawn and
garden products did you purchase during the past 12 months?
(Check all that apply)
|
Nursery Products (perennials, annuals, trees, shrubs)
Indoor Houseplants
Potting Soil
Seeds/Bulbs
Outdoor Fertilizer
Gardening Information
Soil Amendments
|
| Where do you buy your gardening products?
(Check all that apply)
|
Mail Order Catalog
Garden Center/Retail Nursery
Hardware Store
Feed/Seed Store
Chain Store
Internet |
| How much would you estimate that you spent during the past year for all garden purchases? |
Under $250
$250 - 500
$500 - 750
$750 - 1,000
Over $1,000 |
| You Online |
| How did you find Kellogg Garden Product's website (kellogggarden.com)? |
Typed in the URL address (www.kellogggarden.com)
From a search engine
Online link from another site
Magazine Advertisement
Recommended by someone |
| How often have you visited kellogggarden.com
in the past 12 months? |
Once
1 - 5 times
6 - 10 times
11 - 20 times
20+ times |
| If the following features were available on kellogggarden.com, how
often would you participate?
(Check all that apply)
|
Participate in Message Boards
Frequently
Occasionally
Seldom
Never |
Receive HTML email (e.g. kellogg newsletter)
Frequently
Occasionally
Seldom
Never |
| What other gardening sites do you
visit?
(Check all that apply)
|
AOL Gardening Area
Better Homes and Gardens (www.bhglive.com)
GardenWeb (www.gardenweb.com)
Virtual Garden (www.vg.com)
Martha Stewart (www.marthastewart.com)
Garden.com (www.garden.com)
CanGrowIt (www.cangrow.com)
Compuserve Gardening Area
Horticulture Magazine
National Gardening Assoc. (www.garden.org)
Other (please specify)
|
Why do you like to visit Garden sites?
(Check
all that apply) |
Find information on plants
Meet and exchange ideas with other gardeners
Find out where to buy plants
Solve problems with plants
Buy plants/seeds/garden merchandise |
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