Hollywood & Kellogg
Helping urban communities flourish
What makes an urban environment grow? Kellogg is partnering with Environmental Media Association (EMA) and their Hollywood celebrity spokespeople to answer that question. Together with EMA’s Young Hollywood Board, we’re introducing youth in our urban communities to the world of organic gardening and sustainability through our innovative School Garden Program.
As part of this program, EMA travels to urban public schools to educate students about the benefits of environmental sustainability, healthy eating and connecting with nature. EMA also helps schools plant their own organic gardens right on site, using proven organic soils and fertilizers donated by Kellogg.
The program has garnered the support of such environmentally minded celebrities as Olivia Wilde, Ed Begley, Jr., James Cameron, Amy Poehler, Jane Fonda, Rosario Dawson, Nicole Richie, and many others. But the true stars are the students who begin to thrive after seeing their own organic gardens grow.